Jessica L. Reiling

Graphic Designer, Web Developer & Search Engine Optimization Expert
Savannah, GA
United States

Working Experience

2015 - Present

Manager, Digital MarketingGulfstream Aerospace CorporationSeptember 2015 - Present

Currently managing a group of eight developers, designers and campaign coordinators responsible for cultivating digital engagement and sales opportunities. Together we support Gulfstream Aerospace's mission to create and deliver the world's finest aviation experience by ensuring a quality and enviting global user experience across the entire enterprise of digital products.

  • supporting leadership in budgeting, planning, execution and optimization of digital advertising strategy
  • developing, testing and deploying technical and lifestyle marketing campaigns across a variety of media
  • responsible for analyzing web traffic, page content and site architecture to improve visibility and increase and retain user engagement
  • involved in a rebrand all Gulfstream brand guideline systems and assets, bringing the company identity into more of a luxury positioning space
  • managed multi-million dollar budgets across several marketing efforts, directly support global marketing and sales opportunities
  • gathering and analyzing product usage reports and providing project updates to stakeholders and development teams
2011 - 2015

Lead Developer, Digital MarketingGulfstream Aerospace CorporationMay 2011 - September 2015

Served as senior team lead in Gulfstream's Brand Marketing department for over four years. Working amongst an incredibly talented group of designers and developers in the web, mobile and applications environment.

  • developed and maintained comprehensive brand and usage style guides, establishing and upholding a standard of color, type, logo usage and interface design
  • responsible for search engine optimization, competitor analysis, data integrity and team project operations and creative critique
  • set up syndicated database feeds to public-facing applications and other digital products, providing dynamic information from one content management source to several campaign efforts, increasing data integrity and team efficiency
  • actively mapped and documented departmental processes and procedures
2009 - 2011

Lead Web / Graphic DesignereMarketsouthJuly 2009 - May 2011

Developed 100+ websites to promote a variety of retail industries including tourism, real-estate, publishing, medical and community services.

  • worked extensively with content management-based design and development of websites (ExpressionEngine / WordPress)
  • raised company website search engine optimization (SEO) ranking to primary spot for "ExpressionEngine Consulting"
  • campaigned for and achieved local Savannah Magazine's "Best Web Developer" Award for 2010
2006 - 2009

Web Developer / Technology TrainerPremier Systems & TrainingFebruary 2006 - July 2009

  • managed and completed all corporate website projects and accounts
  • developed in-house marketing material for technology training company
  • performed full-day, instructor-led courses in end-user, application training
  • produced company brochures, flyers, ads and training schedules
2003 - 2005

Computer / Mac TechnicianGeorgia Southern UniversityAugust 2003 - December 2005

  • acted as communication liaison between art department and Information Technology department
  • offered on-site support, troubleshooting and resolving computer-related issues, training students and teachers on correct operation, usage and maintenance of all equipment and peripherals
  • deployed operating system updates and approved data images to university computer labs

Additional Work Experience

2015 - Present

Member, Board of DirectorsEducational Media FoundationJune 2015 - Present

Currently serving as web development and digital content consultant for the Educational Media Foundation (EMF). EMF works to preserve critical voices, viewpoints, and issues about arts, culture, the environment, ethics, health, history, the media, medicine and sports.

  • assisted in the launch of multiple gallery locations, implemented international marketing, product sourcing, and advertising
  • coordinated international, third-party relationships and shipments, overseas product scouting, deliveries and special customer sales events and socials
  • managed and trained all staff members
2006 - 2011

Partner / Global MarketingGoldon House GalleriesNovember 2006 - May 2011

Started an art gallery and furniture boutique on the side with a business mentor of mine. I developed brand identities, designed all advertising graphics and creative, planned and executed all marketing efforts both print and digital for multiple gallery locations while my business partner managed gallery sales and daily operations. Now our business is a thriving, multi-million dollar enterprise that is still growing.

  • assisted in the launch of multiple gallery locations, implemented international marketing, product sourcing, and advertising
  • coordinated international, third-party relationships and shipments, overseas product scouting, deliveries and special customer sales events and socials
  • recruited, trained and managed all staff members

Web Development / Graphic Design

Client Work

2003 - present

Web Design/DevelopmentSelect Work

Gulfstream Aerospacegulfstream.com
Gulfstream Nowgulfstreamnow.com
Nonstop by Gulfstreamnonstopbygulfstream.com
Dr. Kevin Lowden, DDSatldrs.com
Humane Societyhumanesocietysav.com
Veterans Councilveteranscouncilofchathamcounty.com

Print Design Portfolio
available upon request

  • Book Design (Published) (4)
  • Business Cards, Brochures & Maps
  • Corporate Branding Systems
  • Direct Mail Pieces
  • Large-Scale Exterior Signage
  • Logo Design
  • Event Programs & Schedules
  • Magazine Layouts & Advertisements
  • Newsletters & Letterheads
  • Promotional Merchandise

Professional Training

Gulfstream Aerospace

Savannah, USA
2011 - Present

Leadership & Professional Training

Completed courses in: Project Management, Process & Workflow, SAP, SharePoint, IBM Websphere Portal, ExpressionEngine Development, Stress Management, Community & Environmental Responsibility, Legal Reasoning, Effective Communication, Public Speaking, Multi-Cultural Awareness, Business Etiquette, Copy Writing and Editing

PST, INC.

Savannah, USA
2006 - 2009

End-User Application Training

Completed courses in: HTML, CSS, Illustrator, Photoshop, InDesign, Dreamweaver, Excel, Word, PowerPoint, Access, Outlook, Quickbooks, Microsoft Project, Adobe Acrobat, SharePoint, Windows and Mac OS, Time Management, Risk Management, Email Etiquette

University Education

Georgia Southern University

Statesboro, USA
2001 - 2005

Bachelor of Fine Arts

Emphasis: Fine Arts / Graphic and Interactive Design


Completed courses in: graphic design, web design, corporate branding, professional preparedness, art history, creative process, two-dimensional design, three-dimensional design, perspective, sculpture, ceramics, painting, photography, drawing

Additional Skills & Expertise

 

HTML5, CSS3, Javascript, Search Engine Optimization (SEO), Adobe Creative Suite, Photoshop, Illustrator, InDesign, UI / UX Design, Graphic Design, Trello, Teamwork, Interactive and Print Production, Data Integrity, Database Design and Management, Campaign Development, Marketing Automation, Budget Management, Attention to Detail